π― Whatβs the goal?
To install Google Analytics tag to your website |
β οΈ Why does it matter?
Google Analytics will allow you to get a deeper understanding of your customers. Itβs the most popular tool to measure and analyze all the data related to your website traffic and visitor. |
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π Whatβs the result?
Google Analytics tag is properly installed on your website and is firing on all pages. |
β When do you do this?
Ideally as soon you put your website online, only once. |
β
Any special requirements?
This process only applies to WordPress sites. |
πββοΈWho should do it?
Owner of the website or the person in charge of analytics. |
π Where this is done: In your WordPress Admin Panel and Google Analytics
β³ How long will this take? about 10 minutes
Letβs get started, in 10-min youβll be ready to measure your audience.
Table of Contents
Environment setup:
- We recommend that you use Google Chrome browser to navigate the web,
- Administrator Access to your WordPress Blog,
- A Google Account (Gmail, G-Suite).
What is Google Google Analytics?
Google Analytics is a web analytics service offered by Google that tracks and measure website traffic and allows you to visualize report it in a very legible way.
Create a Google Analytics Account
- First, go to the Google Analytics website.
- You should sign in with your Google Account or create one
- Click on βSet up for freeβ and on the next page, you will start creating your account.
- You have to name your account – We recommend you to put the name of your website so you can easily recognize it.
- You should check all boxes in the βAccount Data Sharing Settingβ.
- Press on βNextβ and choose βWebβ – you are going to measure traffic on the website
- Press βNextβ.
- Now type your website name.
- Enter your website URL and choose βhttp://β or βhttps://β in a dropdown menu.
Check if you should choose HTTP:// or HTTPS://
Enter your website URL in your internet browser, then click just at the left side of the URL Adress Bar and check if it is secured or not. In some cases, there will be a red padlock (not secure) or a green one (secure).
If it is secured choose https:// if not – http://
If your website is not HTTPS we highly recommend you make the switch ASAP as itβs an important SEO Ranking Factory, weβll soon release an SOP to explain how to get a free SSL certificate (to move your site to HTTPS) using Cloudflare.
- Select the βIndustry Categoryβ of your website.
- Choose the βReporting Time Zoneβ – in most cases, it will be your time zone, but if your target audience is in another time zone, choose accordingly.
- Click βCreateβ.
- Read Google Analytics Terms of Service Agreement.
- Click βI Acceptβ.
- Then you should be able to see the βSuccessβ message.
- Now you should see your Google Analytics βAdminβ Area (1). Here you can see your Google Analytics βTracking IDβ (2) – Copy it or write it down. There is also a code for your website (4). In case you close it, you can revisit that page by clicking on the βTracking Codeβ (3) under the βTracking infoβ section.
Set Up Google Analytics using WordPress Plug-In
Installing βHeader Footer Code Managerβ Plug-In
- Log in to your WordPress Admin Area:(Eg: yourblogdomain.com/wp-admin or yourblogdomain.com/wp-login.php)
- On the left side menu, click on βPluginsβ and then βAdd Newβ.
- In search engine at the upper right side of the page search for: βheader footer code managerβ.
- You should now find the plug-in below by 99robots, once you find it, click βInstall Nowβ.
- Wait while it is installing.
- And then click on βActivateβ.
- Now you should see βHFCMβ appeared on your Menu. Click on it.
- Now press on βAdd Newβ.
- Now name the New Snippet (for example βGoogle Analyticsβ) (1), and then set βLocationβ to βHeaderβ (2). Then leave this tab open while you get the Google Analytics code in another tab.
- Now go back to your Google Analytics βAdminβ Panel(Open it in a new tab of the Internet browser) and click on βTracking Infoβ.
- And then on βTracking Codeβ.
- There you should see your Google Analytics Tracking Code.
- Simply Copy It.
- Then go back to the βAdd New Snippetβ window and paste the code at the bottom.
- Click on βSaveβ.
- Again click on βHFCMβ on your WordPress Menu.
- Here you can see all of your Snippets. You should see that Snippet you just added is turned ON (if not click on βON/OFFβ slider).
Check if Google Analytics is running correctly
- First, go to your website and leave it open in one tab of your browser.
- In another tab open Google Analytics website.
- In Google Analytics go to βHomeβ.
- If everything is set right, you should see at least one active user right now (it is you)
This is it! You just finished to set up Google Analytics on your website
and now you can track and measure traffic from your website!